How much time do you have? Budgeting cycles of potential sponsors are not designed to synchronize with your cash flow requirement. It usually takes 6-18 months to fund a large sponsorship.
Do you have a trained professional selling for you? Who will make calls, prepare proposals, do research? Can you make cold calls? Do you have a system for tracking all of your sales activity? How valuable is your sponsorable inventory? Are you priced based on what you need, or what the market says it is worth?
Are you going to bundle your most valuable inventory, or sell it “ala carte”?
Do you have calling scripts that work? Most executives delete voice mail after 8 seconds if the caller has not grabbed them with a strong value proposition.
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