Sponsorship Universe

Client Profile: Leslie Porterfield

Leslie is a multiple motorcycle top speed world record holder. She has graced the covers of national and international magazines as a racer and model. Check Out Leslie's New Reality TV Show →

Client Profile: Fishin' Impossible

Great time in Key West Florida with Island Time Charter captains Jamie and Amy. Check Out Their Video →

Client Profile: Walter Urban

A dual world record holder for most weight lifted in an hour, Walter is redefining what it means to be a baby boomer. At 54 he is setting out to do even more. Watch Guinness World Record Breaker →

SkyShip Services, Inc.

A Skyship is the iconic platform that commands attention. From the Olympics to the All Star Game, we have done it all and will create a full turn key package to lift your brand. View the Skyships Presentation →

Ignite your brand!

The right placement makes all the difference. Whether it is on the jersey of a soccer team, the name of a national or regional venue, motor sports or through celebrity endorsement. We get the deal done in a way that keeps everyone winning.

Electricity Marketing

Marketing a commodity such as electricity on more than just price requires an understanding of how and why consumers choose their provider. We have successfully utilized sponsorship to create a sustainable advantage.

Hospitality

How do you get time with with your customers and prospects? We can provide unforgettable relationship building opportunities as part of a sponsorship or as a single event.

Simply put; we deliver results. For sponsors we can move the needle by acquiring customers, generating leads, lifting recognition and creating preference. For sponsorship seekers, we can build your brand value and connect you with long or short term funding. Because we have experience and the contacts on both the buy and sell sides; we know how to create viable sponsorship that lasts.

About Us

Sponsorship Universe provides results. Properties, sponsors, and individuals turn to us for guidance. Our proven track record in sponsorship sales and acquisition has been major sports, events and entertainment channels. Our depth of experience, resources, and relationships has resulted in over $170 million in sponsorships for teams, athletes, and organizations.

About Larry

Sponsorship engagement strategist and personal talent manager/agent for some of the nation’s most recognized consumer brands, and sports personalities. His client roster has included Starbucks, Procter & Gamble, Capital One, Ameriquest,and Leslie Porterfield. Larry Weil has developed, evaluated and implemented hundreds of event sponsorship activations nationally.

He is also known for innovative naming rights, activation planning, lead generation, and customer acquisition tactics.

He has managed negotiations and activation for MLB, NFL, NBA, MLS, NASCAR, NHRA and NCAA sponsorship. Larry has experience at every level of sponsorship up to and including the Super Bowl, and World Series.

As CMO of Branded Retail Energy Company he developed and launched the most innovative co-branded affinity program in years; bringing together major universities to create a new customer acquisition platform and substantial new source of revenue in deregulated electricity markets.

Larry is an honor graduate of the University of Texas at Dallas and earned his MBA at the University of Texas at San Antonio.

Testimonials

“Larry leads a top-notch team at Branded Energy. Larry has high expectations for his partners, because he and his team don’t mess around. They are highly focused and innovative, yet always very pleasant to work with - you couldn’t ask for a better client relationship.”
November 15, 2010

Ernie Cote, General Manager, Vertical Nerve

“Larry is a unique find in the sports world. His contacts range all over the world, and his passion for new and exciting ideas are unmatched. Larry is an good friend, a great partner, and a person you want to help you on your next program.”
February 10, 2012

Michael Falato, Senior Vice President of Sales and Business Development for Txtstation

While Larry was at Passage Events, we worked together on the activation of the Ameriquest Mortgage Company NFL Sponsorship. I look forward to having the opportunity to working with Larry and his agency again very soon on future project.
July 5, 2006

Todd L. Kline, Corporate Marketing, PLAYERS INC

Larry is a top notch motor sports savvy problem solver. He is a pleasure to work with and maximizes his clients spend. If you’re in the market for a partner that is going to work hard for you in a results driven way Larry and his team should be first on your list.
May 14, 2008

David Thompson, Director, National Sales, Live Nation

Larry may simply be the most talented and qualified sponsorship executive in the business today. Want stadium naming rights for your brand? Want a multi-million dollar sponsorship for your property? Want to intercept, engage and activate attendees at major league arenas? Larry's your guy. More importantly, he's now applying 15 years of sponsorship expertise to the green movement, and enviro-conscious companies are taking notice. When executives in the electric vehicle industry began tooling up to manufacture battery-powered vehicles, they called Larry. I'm planning to use him to help my clients sell electric bikes around the world.
May 11, 2009

Phil Herzog, President, Smoothstone Partners

In addition to being a seasoned professional in the field of sports marketing, Larry as is an exceptional asset to any business team. He is a leader and a contributor from the initial concept stages to complete planning and business implementation. I would look forward to the opportunity to have Larry on my team.
July 5, 2010

Scott Martin, CEO/Owner, Impact Green

Working with Larry has been a great pleasure. Larry is self-aware, inspired, and dedicated to seeing his ideas to reality. He is eager to collaborate to make the best outcome for the client, while infusing is own talents of marketing and “do-it-right” attitude. He knows his stuff and is a good partner.
October 29, 2010

Michele Martin, Business Development Representative, Bonneville Environmental Foundation

Larry brings a great deal of experience, insight and creative solutions in building fantastic marketing programs. Having worked with him on major sporting and event marketing initiatives (including NFL, Super Bowl, MLB and the All-Star Game, among other huge events), his expertise in developing and executing outstanding, and highly effective, programs is truly best in the industry.
July 31, 2006

Jefferson Burruss, Management Supervisor, Tribal DDB Los Angeles

Larry's extensive experience in sports and event marketing coupled with his creativity and knowledge of various business sectors make him an invaluable asset. His focus on unique partnerships and delivering against the bottom line keep his services in high demand.
November 24, 2010

Michael Gandler, Vice President, Business Development, Major League Soccer / Soccer United Marketing

“I have worked with Larry for a number of years on various projects but none larger than the naming rights to the Ballpark in Arlington in 2003. Larry is a very bright, diligent sponsorship sales executive and his creativity and business acumen was key to building a great partnership. Larry knows how to manage brands, create value for sponsors, and create great activation programs, He is a good man!”
November 10, 2010

Brad Alberts, EVP Sponsorship Sales, Dallas Stars/Texas Rangers

“Larry has a great understanding of the sports and entertainment marketplace and excels at structuring sponsor relationships so that both parties truly benefit from the partnership.”
November 5, 2010

Rob Vogel, Managing Principal, J5 Partners

“Larry is always on top of his game. Whether pitching a multi-million dollar deal to name a stadium or simply assisting a friend with a small marketing solution, you can always turn to Larry for a concrete answer with the knowledge he has your interests first & foremost.”
November 4, 2010

Andrew Pudduck, VP Creative, Passage Events

“I have had the pleasure to work with Larry on several occassions with different properties and every time I have found Larry to be creative, resourceful and a foward thinker who manages to negotiate the best possible partnership for his client/company and deliver results. All the while maintaining very possitive relationships with the property and staff. I am happy to reccomend Larry's work.”
November 2, 2010

Sergio del Prado, Vice President, Sales and Marketing, Los Angeles Dodgers

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